In 2011 Horace founded Gogoro with a vision for leveraging innovation to introduce sustainable energy and transportation to the masses across the world’s most congested cities. As CEO and Chairman, he is responsible for the company’s vision, strategy, products, global operations and guiding board initiatives. Previously, Horace was the Chief Innovation Officer at HTC, where he led all product strategy and innovation. Prior to that, he worked at Microsoft, where he led product ideation and brand creation for the original Xbox, and drove brand and user experience innovation across several of Microsoft’s leading products and services. He began his career at Nike where he played a key role in the development of many of Nike’s most iconic brands and experiences.