In 2011 Horace founded Gogoro with a vision for leveraging innovation to introduce sustainable energy and transportation to the masses across the world’s most congested cities. As CEO and Chairman, he is responsible for the company’s vision, strategy, products, global operations and guiding board initiatives. Previously, Horace was the Chief Innovation Officer at HTC, where he led all product strategy and innovation. Prior to that, he worked at Microsoft, where he led product ideation and brand creation for the original Xbox, and drove brand and user experience innovation across several of Microsoft’s leading products and services. He began his career at Nike where he played a key role in the development of many of Nike’s most iconic brands and experiences.
As CFO, Bruce is responsible for Gogoro’s global finance and accounting, investment partnerships and corporate strategy. He leads the growth and innovation of Gogoro’s scalable business models. Prior to Gogoro, Bruce held various executive leadership roles at Intel including CFO of China and Director of China Strategy. He came to Gogoro from Amazon, where he led Amazon’s Devices business in China.
As Chief Operating Officer, Pass holds the responsibility for overseeing and executing corporate operations, ensuring adherence to established operational standards, implementing budget and cost control measures, establishing a robust global supply chain, and implementing a comprehensive quality assurance and manufacturing governance framework, all served to help the business execute strategies more effectively and consistently.Prior to his tenure at Gogoro, Pass served as the Head of IKEA’s Asia-based quality assurance team. He has also held various quality assurance leadership roles at Ford.
As Chief Revenue Officer, Alan is tasked with crafting and executing the company's revenue strategy to drive substantial growth and market share expansion, both domestically and internationally. With a proven track record of developing Gogoro's advanced battery-swapping ecosystem and establishing a new standard for electric fuel in cities, He is poised to accelerate the commercialization of Gogoro's technologies and Powered by Gogoro Network solutions, customizing them to meet the diverse needs of our global customers and partners. Prior to joining Gogoro, Alan held a leadership role in the successful development and growth of HTC's European business.
As Chief Product Officer, Ming-I is responsible for shaping and executing Gogoro's global product strategy, ensuring that the right products are brought to the right markets at the appropriate times. With a focus on delivering cutting-edge technology, exceptional engineering, and an engaging brand, Ming-I is working to establish Gogoro as a leader in its field. In addition to his product responsibilities, Ming-I will also oversee international and corporate marketing initiatives aimed at elevating the brand value and user experience. Ming-I joined Gogoro with a wealth of experience as a product and marketing leader in the mobile industry, having worked with industry pioneers such as Apple, BlackBerry, Nokia, and Volvo.